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Workplace technology provider Amba achieves B-Corp certification

4 January 2023
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ESG-focussed workplace technology provider Amba has achieved B-Corp certification.

The Bristol-based firm joins a global community of companies that meet high standards of social and environmental performance, accountability, and transparency.

To achieve the certification, companies must demonstrate a strong commitment to balancing profit with both the planet and its people.

Amba scored an impressive 81.4 per cent in the B Impact Assessment, which measures business in a range of key areas - over 30 per cent higher than the average score for typical companies.

Since its launch in 2006, more than 100,000 businesses have signed up for the B-Corp Impact Assessment, yet only 6,200 have been certified.

Amba, which provides ethical and sustainable employee benefits through its platform, Lumina, is leading the way for the workplace technology industry and aims to inspire other HR suppliers to follow in its footsteps.

Tobin Murphy-Coles, CEO at Amba, said: “Our business is centred around doing the right thing – both by the planet and the communities within it.

"We believe that employee benefits can and should be a force for good and are strongly committed to our environmental, social and long-term sustainability values.

"So, I am immensely proud to have secured B-Corp certification and be counted amongst the businesses that are leading the global movement for an inclusive, equitable, and regenerative economy.

“As business leaders, we have the power to be the change we seek in the world, and I hope that Amba’s newly secured B-Corp certification will act as inspiration to other organisations in our industry to make a commitment to the issues that matter most to us all.”


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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