Pets Choice Ltd, has agreed to purchase, from Pets’ Kitchen Ltd, their premium pet food brand, Vet’s Kitchen, taking over responsibility of Sales as from 1st June 2024.
The Vet’s Kitchen brand, which primarily operates in dry dog & cat food will join Pets Choice’s family of pet brand offerings, which include Webbox, Bob Martin, Felight, TastyBone and B-Calm.
Whilst Pets Choice are purchasing the pet food division, this will enable Pets’ Kitchen Ltd to concentrate on the development of their clinical veterinary practices under their Vet’s Klinic brand.
A long-term collaboration agreement between the two companies will continue in support of both the Vet’s Kitchen and Vet’s Klinic operations.
Pets Choice supplies partners in the grocery, independent, and pet speciality sectors and eCommerce with high-quality products in a variety of formats. It plans to use this latest acquisition to grow its share of the premium and advanced nutrition sectors.
The sale also allows Pets Choice to increase its reach within the veterinary channel, and to benefit from Vet’s Klinic’s professional expertise, as the practices will continue to provide consultation services regarding new product development and recipe updates. This partnership-led approach to the sale also means that the two businesses can work together to deliver Vet’s Kitchen’s popular pet clubs activity in the future too.
