CityFibre prepares to bring tech bus tour to Reading

By Sam Pither

25 April 2023

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Full fibre platform CityFibre is preparing to bring its technology bus tour to Reading’s Oracle shopping centre this week.

From 27-29 April residents of and visitors to the town will have the opportunity to experience the world of virtual reality in a bid to showcase the benefits of a full fibre home broadband connection when the tour, which kicked off in Portsmouth earlier this month, rolls into town.

Among the games and challenges on offer will be ‘The Avatar Experience’, which sees users designing and interacting with a virtual self and creating their own GIF to share on social media.

Prizes are up for grabs for those who play the ‘Fibre Dash Game’, which showcases the superiority of full fibre connectivity compared with traditional copper technology, while ‘Home of the Future’ - a virtual reality (VR) experience will unlock a digital world for tech fans where they can try out a range of scenarios, from helping a chef to prepare a meal to heading to the gym and jumping on CityFibre’s rowing machine.

CityFibre is in the middle of an ongoing full fibre rollout around the UK, which has already passed 2.7m homes with 2.3m designated as Ready for Service. This is includes thousands of Reading’s residents.

Dan Ramsay, Chief Marketing Officer at CityFibre, said: “Full fibre broadband is proof that a new technology, offering faster and more reliable services, doesn’t have to be more expensive. Millions of consumers will soon see their broadband prices increase significantly and given the already huge pressure on people’s finances in this cost-of-living crunch, now’s the time to upgrade to full fibre.

“Not only will they receive a better quality broadband experience, from gaming to working from home, but they could save hundreds of pounds in the process.”

“We look forward to welcoming visitors in Reading on board the CityFibre tour bus, where they can have some fun trying out the tech and find out more about our project and full fibre availability in their area.”

The CityFibre tour bus will be open to visitors between the hours of 9am to 6pm each day.

By Sam Pither

Sam is the Regional Editor of Biz News, responsible for both Hampshire and Dorset.

A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise.

Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.