Carswell Gould lands contract to promote New Zealand tech sector in UK

Published by

Stephen Emerson

The Carswell Gould team

New Zealand Trade and Enterprise (NZTE) has appointed Carswell Gould as its strategic partner for promoting its growing tech sector to a UK audience.

Carswell Gould will run a nation-wide initiative for the New Zealand government’s economic development agency.

It aims to raise awareness of New Zealand's tech sector, highlighting its rich potential for investment, talent, and technological advancements, particularly in the fields of health and financial technology.

NZTE’s See Tomorrow First campaign aims to shift global perceptions of New Zealand’s technology and position the growing digital technologies sector on the world stage, attracting overseas customers and investors.

Carswell Gould’s team will focus on strong digital engagement, using geotargeted programmatic digital advertising, delivering PR, liaising with influencers and industry-leading bodies for networking opportunities and delivering social media.

"Our partnership with NZTE marks a new chapter in our journey," expresses Gareth Miller, Carswell Gould’s Managing Director. "Our team thrives on devising bespoke marketing strategies that echo the ambitions and unique qualities of our clients. It’s a privilege to amplify the New Zealand government’s economic development on a global scale."

Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset. Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users. He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.