New marketing head for Barratt Southern Counties

By Stephen Emerson

27 October 2023

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Alex Dowling

Barratt Southern Counties has appointed a new Head of Sales and Marketing.

The Guildford-based housebuilder has appointed Alex Dowling to take over responsibility for sites across the Home Counties including Berkshire, Surrey and Sussex.

Alex returned to the division this month (October 2023), where he began his career as a Sales Consultant more than 15 years ago.

Alex will be responsible for leading the sales function and implementing marketing strategies across the division. Alongside this, Alex will oversee pilot schemes aimed at boosting first time buyer homeownership, with the newly-launched Rent then Buy programme available across selected developments.

“It is a difficult market at the moment, and I would say the first truly challenging market I have experienced in the industry, given the changes over the last 18 months in particular,” says Alex.
“Yet this isn’t a time to shy away, and there is a unique opportunity here to spearhead homeownership for first time buyers through our pilot Rent then Buy scheme. I’m passionate about helping buyers on every rung of the ladder to achieve their homebuying goals.”

Alex has more than 20 years’ experience in the new homes industry, initially beginning his career as a Sales Consultant in London before securing his first role at Barratt Southern Counties. After five years’ as a Sales Consultant for the division, Alex progressed to a Project Sales Manager, followed by Part Exchange Manager and then Head of Customer Service.

Barratt Southern Counties has a number of new developments planned to launch in the coming months, including 199 homes at The Poppies in Aylesford, and nearly 400 homes in Westham, including at Brookwood Meadows. In addition, the housebuilder recently launched its Finchwood Park development in Finchampstead, with an initial 100 homes delivered in the first phase.

By Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset.

Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users.

He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.