Reading’s Macbeth revitalises brand to celebrate 30 years

By Tom Kilkelly

5 April 2023

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Macbeth, a Reading-based insurance brokers and financial services firm, is rebranding to celebrate 30 years of business.

The relaunch of the brand, led by independent agency Plott Creative, includes updates to Macbeth’s logo set, strategic messaging, strapline, and website, and is being integrated with the company's sponsorship positioning and client collateral.

This new look, which thematically reflects the company's growth as an independent market leader and future-focused employer, comes following a year of continued growth for the firm. The team at Macbeth increased in size to 56, which is an increase of 15 per cent, and the company plans to expand the team further later in the year.

Head of Marketing Millie Smith said: “We know our clients are feeling the impact of the uncertainty shaping their day-to-day. Infusing Macbeth’s brand with warmth and reassurance at every touchpoint was essential. Our clients are the heart of what we do. They know that we offer a risk-less service, that we’re the safe pair of hands they need. We’re so excited to share this expanded vision with them.”

Part of the strategy behind the rebranding was to reflect how the world has changed since Macbeth was founded three decades ago.

CEO of Macbeth Paul Macbeth said: “We wanted our brand to capture how the world has shifted for our clients and our people, mirroring the personal and business sides of our company. There’s been a real rediscovery to this process but at its heart, it remains grounded in people and relationships.”

By Tom Kilkelly

Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.