Gloucester Rugby Club appoints new agency PinPoint Media
South West based content marketing agency PinPoint Media have recently been instructed by Gloucester Rugby to run two campaigns including media buying for the full 2022/2023 season.
PinPoint Media will be rolling out a county wide campaign to attract the next generation of fans to the club, creating young ambassadors by using the power of ‘native’ marketing. The agency will also manage the club’s paid media strategy to promote wider brand awareness and ticket sales linked to the ‘In the Blood’ campaign.
The first campaign named ‘Heartbeat’ will be inspired by the audience themselves, highlighting the experience of the club through the lens of their young supporters at Kingsholm Stadium. A regular drumbeat of content by fans, capturing what it feels like to have Gloucester ‘In the Blood’.
Creators will have the opportunity to receive tickets to selected matches, access behind the scenes and may even get the chance to meet some of the Gloucester Rugby players.
Kicking off the campaign, fans across TikTok and Instagram in Gloucestershire will be asked to submit content to show why they should be a brand ambassador for the 22/23 season.
To submit your content or take part please head over to https://www.gloucesterrugby.co.uk/news/calling-all-content-creators
The CEO of PinPoint Media Oliver Bruce said, “Having supported Gloucester since I was a child to be able to be so integrated in the new marketing efforts is awesome. We’re planning on making a positive change to the fanbase and future of the club!”
The new Head of Marketing for Gloucester Rugby Nicol McClelland, formerly of the British Olympic Association and England Rugby, said: “Gloucester Rugby has an incredibly passionate and dedicated supporter base - unlike anything I’ve come across. We want to ensure we honour that passion with our existing supporters while crucially, encourage that same fandom amongst younger audiences for the long-term growth of the club. We’re excited to work with PinPoint on bringing that ambition to life.”
To keep up to date with the club this season, visit Gloucester Rugby’s social media HERE
To become a native creator you can enter HERE
*Anyone under 18 will need parental permission.
