Guildford’s Eagle Eye to deploy new AI platform for Canadian retail giant
Guildford SaaS firm Eagle Eye has been approached by Western Canada’s largest grocery retailer to help them deploy personalised, real-time marketing at scale.
The Surrey business recently inked a five-year contract with Pattison Food Group (PFG), which plans to make use of Eagle Eye’s newly developed artificial intelligence research platform, EagleAI, in its retail loyalty programme.
EagleAI will enable PFG to generate and autonomously target personalised offers for its 3.5 million members under 11 different retail banners.
Tim Mason, CEO of Eagle Eye, said: “We’re delighted to be working with PFG to support the transformation of its highly successful digital loyalty programme.
“We continue to strengthen our presence in North America, a rapidly growing digital promotions market.
“And with the addition of EagleAI to our best-in-class enterprise grade AIR platform, we have a supercharged offering to take to this significant market.”
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