Tring: Grass Roots appoints new group CEO

Grass Roots, global specialists in employee and customer engagement solutions, has appointed Richard Bandell in the role of group CEO. 

Bandell, who will join Grass Roots on August 1, 2013, has global market experience and brings with him industry expertise and formidable credentials.

Previously with BI Worldwide, most recently as CEO of its China business, he has a proven track record in the fields of customer relationship management, loyalty, database marketing, customer, channel and employee engagement, market research and events.

Based in Grass Roots’ headquarters in Tring, Bandell’s key role will focus on developing and implementing the board’s vision and strategy for the business, strengthening the company’s position in the UK and overseas, and leading the senior executive team.

The Grass Roots board will comprise the new CEO (Richard Bandell), COO (Andy Lister) and FD (Russell Clutton), supported by a strong non-executive contingent of business and industry experts and representatives from its major shareholder WPP plc. Grass Roots also hopes to appoint a sales and marketing director to the board over the coming months.