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Social Shepherd moves into first Bath HQ designed by Interaction

6 July 2023
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Social Shepherd in their new office

Fast-growing digital marketing agency Social Shepherd has unveiled its new collaborative workplace in Bath which has been created by office design company Interaction to accommodate future expansion.

Founded by Zoe Stephenson and Jack Shepherd who hired their first staff member just before the pandemic, Social Shepherd now employs 55 people and works with leading brands including Premier Inn, easyJet Holidays, and Uniqlo.

Having previously worked from serviced co-working offices, the agency urgently needed its own flexible workspace for a growing team and asked Interaction to design its first HQ.

Read more: Bath-based office design firm Interaction reports record profits

The new 7,664 sq ft office in Alexander House, James Street West, includes a mix of focussed work benches, private booths and informal meeting areas with home-style furnishings, where Social Shepherd can shoot video content for its lifestyle clients.

The agency’s minty-green brand colour is subtly reflected throughout the workspace and in the striking reception area. The new office also includes a state-of-the-art production studio featuring the latest green screen technology and a central staircase that leads to a mezzanine upper floor and a podcast studio.

The firm’s new boardroom with its centrepiece hanging lights creates a more intimate meeting experience and there’s a spacious kitchen area where staff can eat and socialise together.

Jack said: “This is our first ever experience working on an office project like this, having been in serviced offices before. But the team at Interaction were really great and everything was completed right on schedule.

“We wanted a space with a wow factor that is representative of who we are and who we want to be in the market; a place that we can comfortably grow into. Interaction have certainly delivered our vision – it looks just like we had hoped.

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“It’s a much more flexible space than before and it’s already changing the way we work, and making us more collaborative.”

Hayley Blacker, a director at Interaction said: “Social Shepherd are a real success story and we’re delighted to have designed their first proper home. Our brief was to translate their fast-growing digital brand into a physical space with room to expand and collaborate.

“We would like to wish them every success in their fantastic new home as they embark on the next exciting phase of growth.”


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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