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Freeman Homes wins top national industry award for Small Housebuilder of the Year

23 November 2023
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The Business Magazine article image for: Freeman Homes wins top national industry award for Small Housebuilder of the Year
Freeman Homes receiving Silver award at WhatHouse Awards 23

Herefordshire & Gloucestershire housing developer Freeman Homes is celebrating after being awarded Silver for Small Housebuilder of the Year at the 2023 WhatHouse? Awards.

The ceremony, which took place on the 17th November at the JW Marriott Grosvenor House in London’s Park Lane, was hosted by comedian Ed Gamble and attended by some of the industry’s biggest names who came together for a luncheon to celebrate innovation and excellence in today’s new builds.

The awards are national, bringing together the very best in the industry, highlighting the incredible standards of Freeman Homes as a small, independent and regional housebuilder.

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The Best Small Housebuilder award was given in recognition of Freeman Homes’ achievement in building 100 homes a year across 3 - 4 developments in Gloucestershire and Herefordshire.

The company has a proven track record for designing exceptional developments prioritising space, style, and sustainability to deliver energy-efficient living in unrivalled countryside locations and has constructed 94 per cent of A-rated EPC homes since October 2021, with 100 per cent B-rated or above.

The judges’ comments commended Freeman Homes for being “…another family-owned business shining a light on the quality of SMEs across the UK. Sustainability is Freeman’s creed and how it impacts profitability and leadership, while communication and events all play their part, backed up by a company Wellness Charter.

Design, innovation, and customer care sit harmoniously alongside Freeman’s sustainability agenda to deliver award-winning homes, embraced by the local communities they serve.”

The awards, now in their 43rd year and considered to be the Oscars of the housebuilding industry, are renowned as the most prestigious accolades in new homes.

They honour enterprising, customer-focused housebuilders, large and small, as well as housing associations.

Freeman Homes is no stranger to success at the WhatHouse? Awards, having won Silver in 2017 for Best Small Housebuilder. Launched in 1999, it is the largest division of MF Freeman Group, a family owned and led organisation with a heritage of over 55 years, based on the border of Herefordshire and Gloucestershire and operating in the South West.

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Luke Freeman, CEO of MF Freeman Group commented: “We couldn’t be more delighted with winning such a coveted accolade. This is testament to the passion and commitment of every single person on our team who has worked so hard for Freeman Homes to become the leading developer in sustainable housing.

“To be selected from such a wealth of industry talent and be recognised on a platform like this showcasing best practice and rewarding excellence is simply brilliant - we cannot thank the judges enough for choosing us.

"We’ve only just started on our mission to make cleaner, energy efficient living more accessible to homebuyers, and to deliver the many other benefits our developments bring to improve the quality of life for local residents. This award just motivates us further to continue to uphold the high standard we’ve set.”


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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