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Cheltenham to get new houses on North Place car park

1 August 2023
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North Place car park in Cheltenham, which has long been in the sights of developers keen to make the most of a piece of prime brownfield land in the town centre, will have 150 new houses after developer Wavensmere Homes was confirmed as development partner. The land, which extends to 13,400 sq m, was bought by BBS Capital as a joint venture but has been used as a car park for many years.

Glancy Nicholls Architects has been appointed to design the scheme. A planning application for a combination of one- and two-bedroom apartments, three-bedroom townhouses and ‘pocket parks’ will be ready to submit to planning committee later this year.

The transformation of the brownfield site is part of the borough council’s wider plans to reconnect the town, create more employment opportunities, support economic growth and attract and retain younger people. Better connectivity is key to a thriving town and economy. Huge leaps forward have been taken to achieve this already through; improved access from the much-loved and ever popular Pittville Park, North Place, the thriving Brewery Quarter, to the new mixed-use redevelopment to be created around the current Poundland site, through to the Minster Exchange (MX) and the recently renovated Minster Gardens. Alongside this, significant investments have been made at the Wilson Art Gallery and Museum and town centre spot, Clarence Fountain.

Councillor Rowena Hay, leader at Cheltenham Borough Council said: ‘’The North Place redevelopment – providing much needed, attainable homes for professionals, families and older people in an area where people want to live and work – is a shining example of what can be achieved when the borough council and developers work together to realise their ambitions and create something really special for the benefit of Cheltenham. The proposed development at this central, brownfield site is important as it connects key areas of the town together. Good connectivity cuts down on travel times, increases opportunities and health and wellbeing, reduces isolation and is crucial for the economy. The development will of course have the environment in mind, ensuring the build is sensitive to its surroundings, has rich green spaces to encourage biodiversity and uses modern methods of construction and low carbon materials.’’

The scheme has been designed as a residential square development with a centralised community green.

James Dickens, managing director of Wavensmere Homes, said: “This site has been considered for development for over a decade, with various parties not being able to bring it forward successfully. We are proud to be working alongside BBS Capital to propose a scheme to the council that overcomes the complexities and will greatly enhance the street scene along North Place and St Margaret’s Road.

“Our plans for the scheme include both apartments and townhouses, as we want to offer young professionals, families, and older people, appropriate and attainable new homes that enable them to significantly lower their carbon footprint. We are continuing to work alongside all stakeholders and look forward to submitting a full planning application.”

Nick Spencer, director, and co-founder at BBS Capital said: “We are delighted to once again be working with Wavensmere Homes. This site is positioned within a highly desirable area of Cheltenham, where the rich historical context has shaped the design ethos. Located very close to the range of quality restaurants and shops at The Brewery Quarter - and also within walking distance of the train station - the homes being proposed here will be in very high demand. Subject to planning, this multi-million-pound residential project is set to deliver new investment and jobs, while creating highly sustainable homes on brownfield land.”


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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