Winter Glow hails 2023 as most successful year to date

Winter Glow, a Christmas Event hosted in the Three Counties, is celebrating its most successful event to date after welcoming a record number of attendees to the Three Counties Showground over the Christmas period.

Winter Glow featured one of the longest light trails in the West Midlands, with over 700 individual light fixtures. The trail was designed by a team of three artists and light designers from the region. The installations featured 450,000 LED lights and 16km of cable – enough to cover the distance between Malvern and Worcester.

Constructed using 45 tonnes of ice, the event’s ice rink is also one of the largest in the region. Complete with over 300 pairs of ice skates and 25 Beluga Whale skate aids available for little skaters, thousands of families and friends have enjoyed skating along to Christmas classics surrounded by glistening snowflakes throughout the festive period.

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The event’s ice rink is also one of the largest in the region. Complete with over 300 pairs of ice skates and 25 Beluga Whale skate aids available for little skaters, thousands of families and friends have enjoyed skating along to Christmas classics surrounded by glistening snowflakes throughout the festive period.

Elsewhere, the Christmas market provided a platform for 40 plus local artisans to sell their gifts, crafts, and tempting treats, alongside the food market.

Chris Gage, Senior Manager at Winter Glow, said: “We’ve been overwhelmed by the response to the event. This was our third Christmas at the Three Counties Showground, and it has been our most successful to date.

''Being a small, family run business, it really does take a village to create the magic of Winter Glow and, after taking the risk to launch a festive event during a pandemic, it’s incredible to see all the hard work of our production team paying off.

“We’re incredibly proud of the extended team of crew members who made this year possible, especially those who battled through persistent bad weather to rebuild our light trail. Welcoming local families to make special Christmas memories is what it’s all about for us and we are proud to have brought something special to Malvern. After listening to our customer’s feedback, we’ve got some great ideas about how to make next year’s event even better and we can’t wait to reveal our plans later this year.”

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