Uxbridge’s CCEP invests further in recycling tech

By Sam Pither

16 May 2023

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Uxbridge-based Coca-Cola Europacific Partners has increased its investment in a recycling technology for hard-to-recycle plastic polyester waste.

The investment, through its CCEP Ventures innovation investment engine, into recycling start-up CuRe Technology, feeds into the company’s ambition to eliminate virgin oil-based plastic from its bottles.

CuRe Technology’s recycling process creates high-quality rPET with a carbon footprint that is approximately 65% lower than virgin PET, (based on CuRe’s life cycle assessment, carbon footprint reductions compared to virgin: 2022 figure) which can be used for food and drink packaging and re-processed as many times as necessary.

This will offer a new lease of life for hard-to-recycle plastics, accelerating the transition to a circular economy for PET and creating a new stream of rPET.

CCEP will have access to CuRe Technology’s rPET for use in its bottles in Europe, which will be supplied by a new plant set to start production in 2025.

This is CCEP’s second investment in CuRe Technology, following initial funding in 2020 to support CuRe Technology’s R&D roadmap and pilot plant. This phase will build on success to-date and take the technology to commercial readiness.

By Sam Pither

Sam is the Regional Editor of Biz News, responsible for both Hampshire and Dorset.

A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise.

Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.