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Coventry’s EcoTech acquires Home Valet Company

7 May 2024
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The Business Magazine article image for: Coventry’s EcoTech acquires Home Valet Company
Home Valet Company's Flexi Floor Duster

EcoTech (Europe), a specialist cleaning product manufacturer, has acquired Home Valet Company.

Home Valet develops innovative, ergonomically designed products, from dusters to natural cleaning fluids and user-friendly brooms and brushes.

It sells to both domestic and commercial customers.

EcoTech expects the Home Valet product line to ‘ideally complement’ its existing range of cloths and wipes, manufactured at its facilities in Coventry.

Andy Gregory, managing director, said: “Development at EcoTech continues to gather pace as we seek ways to optimise our offering to meet the needs of our nationwide network of distributors and the customers they service.

“The acquisition of the Home Valet business is a further step towards our goal of delivering a complete cleaning and janitorial offering comprising high quality, reliable cleaning solutions at a highly competitive price point.

“At the same time, we’re working towards best practice in sustainability to meet customer aspirations in this area and comply with ever-tightening legislation and regulation.”


Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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