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Soil Association among first users of Good Energy’s power matching platform

7 May 2024
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The Business Magazine article image for: Soil Association among first users of Good Energy’s power matching platform
Pete Williams of Soil Association with Jack Griffin and Anthony Marshall of Leeways

Bristol environmental charity The Soil Association has signed up to a new way of sourcing its power with Wiltshire-based Good Energy

The charity is one of the first Good Energy business customers to use ‘hourly matching’, enabling the team to see how their power is matched on an hourly basis with renewable sources such as solar farms.

This helps businesses understand how their power is generated and simplifies carbon reporting by providing high levels of transparency.

The Soil Association discusses the service in a new Good Energy film – which also features Leeways Packaging Services near Gloucester, which sources some of its electricity from solar.

Good Energy is the first UK energy supplier to share hourly energy matching data with its larger business customers.    

Customers use an online platform, provided in partnership with Granular Energy, to see which generators are supplying their renewable electricity, with daily, weekly and monthly trends showing when their matching is highest.

Businesses can then shift their usage to times of higher renewable power generation, cutting their carbon emissions.

The platform also shows when more power is being used than expected, avoiding inefficiencies and saving money. 

The Soil Association builds natural solutions for some of the biggest environmental and health challenges we face today.

It seeks to help people understand the provenance of the food and products they buy so they can make more sustainable choices.

Spokesperson Pete Williams said: “We’re always trying to connect people with the source of their food and where their products are coming from, in the same way Good Energy are showing us exactly who’s helping to produce our energy.  

“Many people say they feel powerless in the face of climate change, but we all make choices, not matter how small, that can have a benefit. 

“And when you look across business, communities and individuals, choosing renewable energy adds up to a massive difference.” 

Leeways Packaging Services, which produces recyclable trays for the food industry, has more than 1,700 solar panels on land next to its Churcham headquarters, along with an even larger solar facility at its other manufacturing site in Cinderford. 

Commercial manager Jack Griffin said: “We only operate Monday to Thursday, so about 25 per cent of what we generate gets exported back to the grid. 

“It’s great to know that our surplus electricity is helping other businesses to boost their green credentials.” 

Good Energy has been supplying renewable electricity for almost 25 years, sourced from a UK network of 2,000 solar farms, wind farms, hydroelectric schemes and other projects. 

Chief executive Nigel Pocklington added: “To build a zero-carbon grid that’s free from polluting and expensive fossil fuels, we have to get better at using renewable electricity as it’s generated and storing it for when it’s needed.   

“Hourly matching provides business owners with truly transparent insights into how they're powering their operations and how they can be more sustainable. 

“It’s the future of renewable energy use in the UK, and will play a key role in supporting the transition to a cleaner and greener economy.” 


Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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