Kent marketing agency The Inside Story to grow trees with Cloudforests

Published by

Daniel Face

The Inside Story, a technology-focused marketing agency based in Tunbridge Wells, has partnered with Cloudforests to offset its carbon emissions through the planting of new forests.

The firm becomes Cloudforests’ 54th CoolPartner, a group of companies setting out to grow trees along the Wild Atlantic Way on Ireland’s western coast.

Barney Jameson, Founder and Managing Director at The Inside Story, said: “As a company, we have been talking for a while about the impact that our actions are having on the environment and we wanted to take positive action to reduce this.

“After a period of extensive research, we decided that Cloudforests presented the best solution to help us reduce our carbon footprint.”

The partnership will see the team at The Inside Story heading out to Ireland to plant native trees such as oak, rowan, birch, and alder in the firm’s new mini-forest. They will be using the Miyawaki Method, named after Japanese botanist Dr Akira Miyawaki, which captures up to ten times more carbon than conventional techniques.

The verifiable nature of this solution was a key factor for Director of Content James Ling: “We didn’t want this to be a ‘greenwashing’ exercise. Genuine sustainability has to be at the heart of every corporate strategy, and we feel that this is a step in the right direction for The Inside Story.”

Daniel Face

Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL. Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience. Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.