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The Business Magazine May 2024
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DEYA Brewing Company hops over to Emerge Digital to fuel ambitious growth

The Business Magazine article image for: DEYA Brewing Company hops over to Emerge Digital to fuel ambitious growth
Emerge Digital Partners With DEYA Brewing Company. A headshot of Nigel Church, CEO of Emerge Digital (Left), and John Lord, CEO of DEYA Brewing Company (Right)
28 September 2023
Emerge Digital Partners With DEYA Brewing Company. A headshot of Nigel Church, CEO of Emerge Digital (Left), and John Lord, CEO of DEYA Brewing Company (Right)

Cheltenham-based independent brewery DEYA Brewing Company has partnered with Emerge Digital, the technology and business consultancy based in the town.

DEYA, an independent brewery has carved a niche for itself brewing hoppy beers, lagers, traditional UK styles and mixed fermentation ales.

Since 2019 the brewery’s team and production volumes have both grown threefold and DEYA plans to continue to grow organically over the coming years towards its capacity on the Lansdown Industrial Estate site.

Read more: World-renowned cyber academic among two non-executive directors to join Cheltenham's Emerge Digital

As the brand's presence increases across the UK, so does the complexity of managing its digital landscape, which DEYA hopes to work closely on with Emerge Digital through their partnership.

Also based in Cheltenham, Emerge Digital will work with DEYA to build on its existing IT support, reviewing the current suitability of its modern workplace cloud platforms and driving the enablement of its technology stack and cyber security posture.

The team at Emerge will implement cloud solutions that improve the brewery’s employee satisfaction in terms of productivity and efficiency, which in turn will enhance the customer experience.

In addition, its security solutions will reinforce the brewery’s cyber security stature, ensuring its data and assets are protected across its digital infrastructure.

Visit Hampshire Biz News for bright, upbeat and positive business news from the county

Commenting on the partnership, John Lord, Chief Operating Officer of DEYA Brewing Company said: “At DEYA, we've always been driven by a commitment to excellence, both in the beers we craft and the way we operate our business. Our partnership with Emerge Digital is a natural extension of that commitment.”

“Their pragmatic and innovative approach promises not only to provide us with the technological tools we need but also to guide us in using them effectively. It's not just about adapting to the digital age; it's about striving to be best in class in all that we do.”

CEO of Emerge Digital, Nigel Church, said: “At Emerge Digital, we see immense potential in DEYA's vision, and we are thrilled to be part of its growth journey. Our tailored solutions are designed to empower DEYA, not just in overcoming present challenges but also in setting a path for a future where technology is harnessed to its fullest. Together, we aim to brew success, one innovative solution at a time."


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Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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