Aptean acquires Kent's Affinitus Group

By Tom Kilkelly

4 July 2023

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International software solutions providers Aptean has completed its acquisition of Kent-based providers of cloud-based enterprise resource planning solutions Affinitus Group.

Finances for the deal are as of yet undisclosed.

Affinitus Group provides solutions designed to manage every aspect of the produce business, assisting fresh produce, food service, bakery, meat, dairy and agricultural organisations. The company provides the means for organisations to manage their traceability, consignment trading, profitability analytics, quality control, warehouse and packhouse management, grower pooling, and wholesale trading.

The general manager of EMEA and APAC at Aptean Duane George said: “Affinitus brings over three decades of fresh produce industry knowledge to the development of its solutions and the support of its clients, helping them to navigate an increasingly complex and constantly changing landscape. Aptean and Affinitus are aligned in our passion for innovation and our focus on bringing the benefits of digital transformation to the food and beverage industry.”

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Aptean is a provider of purpose-built, industry-specific software that helps manufacturers and distributors run and grow their businesses. Aptean is headquartered in Alpharetta, Georgia and has offices in North America, Europe and Asia-Pacific.

CEO of Affinitus Paul Hardy said: “With the integration of Affinitus into Aptean, we're proud to enhance our services by utilising the complementary strengths of both teams. This alignment allows us to foster innovation and make improvements with a faster turnaround, providing our customers with more advanced solutions in a shorter time frame. In essence, our clients will be able to enjoy a more streamlined and comprehensive ERP system that effectively addresses their operational needs while adhering to regulations.”

By Tom Kilkelly

Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.