Wycombe’s Stackable Pancake Co listed by Selfridges
Wycombe-based homegrown food business Stackable Pancake Co has secured a Selfridges listing two weeks after joining Product Guru’s 2023 Food and Drink Huddle.
The listing was earned through an event hosted by Huddles in which growing brands gain exposure to retailers through ‘speed-meetings’. These short meetings last eight minutes and give smaller brands the chance to attract prominent names in retail. It is a format through which Stackable Pancake Co has found great success.
Co-founder of Stackable Pancake Co Alex Newman said: “From the Huddle we were able to message the buyers who were at the event through Product Guru’s online platform. From there we’ve had a couple of video calls and email exchanges.
“As we had Pancake Day coming up a few weeks after the Huddle, Selfridges were keen to get moving straight away to get us in to store in time. It was super quick and we were on the shelf within 4 weeks.
‘’With our rebrand taking place at the end of 2022, we have really focused on our message and how we want to be seen. Both our Christmas tree and Birthday pancake kits have seen a large increase in sales since, and these are two of the products we focused heavily on at our huddle. Both products have gained a lot of traction since the huddle and we are hoping to see these popping up in some new places soon as well."
The 2023 Gift Food & Drink Huddle saw a number of smaller businesses expand their horizons by opening networking avenues with some of the biggest names in the UK retail industry.
CEO at Product Guru Simon Coyle said: “We’re incredibly humbled by the continued success of Huddles. As a startup ourselves, we know the difficulties small brands can face when trying to reach key contacts that will provide life-changing opportunities for their business. We’re thrilled to be able to provide an avenue that makes this process as accessible as possible for challenger brands.”
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