Southampton Football Club announce JD sponsorship

Published by

Stephen Emerson

SOUTHAMPTON, ENGLAND - AUGUST 02: L to R Sekou Mara, Lyanco and Joe Aribo pictured featuring new shirt sleeve sponsor JD, at the Staplewood Campus on August 02, 2022 in Southampton, England. (Photo by Matt Watson/Southampton FC via Getty Images)

Sports fashion firm JD have been unveiled as the Southampton FC official sleeve partner for the incoming season.

The sponsorship agreement will see JD logos adorn shirt sleeves on the Men’s First Team, B-Team, Under 18’s and all Academy teams for one year.

Sarah Batters, Southampton Football Club Partnerships and Marketing Director, said: “We’re delighted to welcome JD as our new sleeve sponsor.

"As a leader in youth fashion, their values align perfectly with our vision of developing young talent and turning potential into excellence. We look forward to working with JD in bringing this partnership to life for our fans over the coming season through a range of different activations."

Nadia Kokni, JD Global Marketing Director, added: “This is a really exciting partnership for JD, especially our local stores in Southampton, and we feel the Saints are a great fit to showcase the JD brand on the pitch around the world. The club’s connection to the fans and the continued level of talent that the academy produces align with our brand and we are excited to be able to work together to bring this sponsorship to life."

All fans who purchase any of the Southampton FC 2022/23 replica kits will be able to go into the Southampton FC stadium store and Marland’s store to have the JD branding applied to their shirts free of charge from this weekend. Alternatively, fans can go to the two Southampton JD store locations and the Eastleigh JD store.

Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset. Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users. He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.