Oxford: Ridgeway drives off with Maserati franchise

Maserati has appointed Ridgeway to operate its newest dealership covering the Oxford territory. With this latest appointment, Maserati now has 19 dealers across the UK, with six new appointments in the past nine months to keep up with the marque’s ever increasing sales volumes. 

Operating from its site in Cumnor Hill, on the outskirts of Oxford, this agreement will see the creation of a brand new dealership for Maserati. It will extend to a bespoke and fully-compliant four-car showroom and incorporate full workshop facilities. While the new facility is being completed, the Maserati Ridgeway dealership will operate from a temporary showroom nearby.

John O’Hanlon, Ridgeway chief executive, said: “This new relationship with Maserati, in its 100 year centenary, is the perfect fit for Ridgeway. Maserati’s new model announcements will result in significant growth in volume and build on the brand’s widening appeal. Ridgeway's investment in a standalone showroom in Oxford will offer the very best Maserati experience.”

David Aldcroft, Maserati north Europe network development manager, said: “It is great news to have Ridgeway representing Maserati in the city of Oxford and we are delighted to have John O’Hanlon and the Ridgeway team on board. They bring a huge wealth of experience and knowledge of both the local area and the motor industry which will be invaluable to Maserati. Being an existing local operator will also be a massive help in establishing us within the area. We are all very excited for the future of our brand as we welcome our new cars and our new dealer.”