Hampshire retail tech firm Jisp sees rapid growth in H1
Hampshire-based retail technology company Jisp has seen continued rapid growth in the first half of 2024 as use of the firm's Scan & Save app continues to increase.
With the cost-of-living crisis still taking its toll on shoppers' budgets, and by extension, retailers' sales, the app's popularity has grown as retailers look to offer value in their stores, said the Alton-based firm.
READ MORE: Hampshire firm Jisp marks major growth in 2023 with ‘lots more to come’
The app offers both a loyalty and reward scheme for independent retailers. Shoppers can download it from their mobiles and load vouchers into their wallet, which they can then scan at the till to redeem them.
Retail sales through the app topped £2.2million in the first half, up 79% on the same period in 2023, said Jisp. Meanwhile, over £541,000 has been saved by shoppers via the app in the first part of 2024, up 63% on the same period of 2023.
"We ended 2023 exceptionally strongly and we were determined we would start 2024 in a similar rich vein of form," said Jisp’s managing director, Ilann Hepworth.
"In the challenging environment shoppers, retailers and brands are all facing into, we offer a solution that provides brands with a promotional route to market, fully supported by an extensive retail media package, that drives sales, retailers receive a loyalty rewards platform that builds loyalty, grows footfall and basket size and enhances margin, and shoppers receive exclusive discounts on top brands while earning rewards at a level far exceeding those offered by other loyalty card schemes."
Jisp noted it has been working with skincare firm Bioderma and using its 'Scan & Win' proposition, successfully delivered a multi-regional campaign, which was celebrated by Bioderma for achieving its aim of launching its new range of serums in stores across Australia and Singapore.
That campaign came hot on the heels of its campaign with NAPA in Canada in the first quarter this year, which achieved 54% coverage across 10 provinces with 40% of winners re-engaging with the campaign more than once.
It added that following its launch at the Confex Trade Show in March, Jisp's new wholesale specific loyalty platform ‘Confex Savings Club’ has attracted a lot of interest from Confex members up and down the UK.
Hepworth added: "The two newest elements to our offering, Scan & Win and Confex Savings Club, have both been ramping up in the first half of 2024.
"We successfully delivered our campaigns in Australia and Singapore with Bioderma, much to their satisfaction, and have worked closely with the team at Confex to get the first wholesalers set up and ready to launch. In addition, we’re also powering up a food service offering for Confex Savings Club, which will be a gamechanger for that sector."
Jisp noted that the H1 retail sales figure (of over £2.2M) suggested the business will finish the year ahead of 2023, with the company having reported retail sales of £3.5million for the whole of 2023.
