Signet Collection reveals plans to open boutique hotel near Newbury

By Nicky Godding

2 November 2021

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British hospitality brand The Signet Collection, has revealed that it intends to open a new hotel near Newbury in Spring of next year.

The Retreat Elcot Park, housed in a Grade II-listed 18th-century building located between Hungerford and Newbury, will offer 55 individually styled bedrooms with magnificent grounds to match.

The property follows the recent opening of The Mitre Hampton Court, which, within thirty days of launching, won ‘Best Hotel in London’ by The Sunday Times and inclusion in Conde Nast Traveller’s highly coveted Hot List for ‘Best UK New Hotels’, amongst other top awards and accolades.

Signet Hotels, Hector Ross and Ronnie Kimbugwe Dating back to 1772, The Retreat was once the childhood home of the great poet Percy Bysshe Shelley. With views of the Wessex Downs, the property is close to Highclere Castle, which formed the backdrop to the smash TV series, Downton Abbey and is 45 minutes by train from London.

Set within 16 acres, The Retreat will be home to a walled working garden, tennis courts, an outdoor infinity pool (complete with designer cabanas and Whispering Angel pool bar), croquet lawns and children’s zone.

It will also have a health club, inclusive of hydrotherapy pools, treatment rooms, steam & sauna, large gym, spin studio and a wellness area and a mixed-use retail space consisting of a bakery, coffee house, hair salon & a wine store.

Hector Ross, Managing Partner, said “We are delighted to announce the second hotel from The Signet Collection coming next Spring. As with The Mitre Hampton Court, we look forward to unveiling a property which will be enjoyed in the context of its historical significance, both preserving and restoring authenticity coupled with offering a vast array of activities on site to keep our guests entertained."

The Signet Collection launched in September 2020 alongside the debut hotel in the portfolio, The Mitre Hampton Court. Founded by the former COO of Longshot, owners of Beaverbrook and Bel & the Dragon Group, the vision of the home-grown and hands-on brand is to be made up of several destination-defining properties throughout the UK.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.