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NAF renews sponsorship deal with Hartpury ahead of 10th anniversary

7 April 2021
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Major equine supplement brand NAF has renewed its sponsorship deal with Hartpury, securing headline sponsorship of the Festival of Dressage, Showjumping Spectacular, and International Horse Trials.

This summer will be the 10th anniversary of the brand’s involvement with the popular horse trials fixture.

Eloise Chugg-Martin, Sponsorship and Events Manager for NAF, said: “With the disappointment of cancelled events throughout 2020, we are delighted to be celebrating both the return to sport in 2021 alongside our 10th year of support of the NAF Five Star International Hartpury Horse Trials.

“During that time, we’ve seen Hartpury evolve and expand into the Hartpury University and Hartpury College we know today.

“Adding both the Festival of Dressage and Showjumping Spectacular to our portfolio in 2020, we are proud to be fully supporting equestrian sport throughout all major events on the Hartpury calendar.

“Whether we enjoy all of the action from home this year, or have the opportunity to get up close and personal to all of the action that Hartpury’s international events have to offer, we look forward to sharing our passion for nutrition and world class competition with you, the competitors and their horses.”

Decisions about spectator attendance at the events will be made nearer the time, taking into account the progress of the Government’s lockdown easing roadmap and public health advice.

Hartpury’s Equine Director Phillip Cheetham said: “NAF is a hugely important part of the Hartpury family and we are delighted to be celebrating 10 happy years together this summer.

“The cancellation of the events in 2020 was extremely disappointing and while the global pandemic still provides a number of challenges, we look forward to hosting all three events safely this summer.

“NAF is an instantly recognisable brand, trusted in every corner of equestrianism.

“As the only official supplier of supplements and care products to the British Equestrian Teams, they share our relentless pursuit of excellence, brand values and commitment to clean sport.

“Alongside their extensive range of nutrition and care products, their knowledgeable team provides invaluable advice for leisure horse owners and Olympians alike. We’d like to thank them for the support they have given Hartpury since 2011.”

NAF are UFAS (Universal Feed Assurance Scheme), GMP+ (International Feed Assurance Scheme) and BETA NOPS (Naturally Occurring Prohibited Substances) accredited, enabling them to guarantee full traceability on all the natural ingredients utilised in their formulations. Ingredients are also selected in full compliance with the FEI guidelines for Clean Sport.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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