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University of Portsmouth supports futuristic hologram project

18 August 2023
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The Business Magazine article image for: University of Portsmouth supports futuristic hologram project
Credit: University of Portsmouth

Conservation charity Twycross Zoo has partnered up with the universities of Portsmouth and Nottingham, to launch a hologram project detailing endangered species, a UK first.

Holograms of critically endangered Javan rhinos and endangered African elephants will be installed in an exhibition at the zoo.

These images will be supplemented by light-up infographics and displays detailing the work that must be done to protect them for future generations.

The aim of the project is to provide people with a new way to discover and engage with endangered species.

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At the end of the one-year installation, the project will be evaluated by both Dr Richard Sands and Dr Lisa Yon from the University of Nottingham, to understand its impact on the zoo’s visitors.

Dr Richard Sands, Education Manager at Twycross Zoo, said: “We’re in the midst of a mass extinction crisis, with one million plant and animal species at risk right now.

“This project is a fantastic way to raise our visitors’ awareness of two iconic species, in a cool and futuristic new way.

“It’s through our visitors’ support that we can continue this vital work, and it’s exciting to give them a new experience to engage and learn about animals in a way that no other UK zoo has ever done before.”

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Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.

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