Reading’s Sondrel looks to expand into American market with SHD Group

Reading’s Sondrel PLC, a fabless semiconductor company, has approached the San Jose firm The SHD Group in the hope that collaboration will bring their ‘Architecting the Future’ ASIC approach to a North American customer base.

The USA’s CHIPS act means that many American companies are looking to create new supply chain models, Sondrel is well placed to meet the heightened demand.

Founder and CEO of The SHD Group Derek Meyer said: “Any deal worth many millions for the design and supply of a new chip is decided at the topmost levels of a company. “We have a team that has successfully closed numerous, multi-million-dollar agreements so we know that it takes building relationships and trust between supplier and customer.

‘’Furthermore, we have done our own research on Sondrel’s Architecting the Future solution and we believe that their approach, incorporating the SFA platforms, reduces design and schedule risk for customers, giving Sondrel a big edge over competition.”

The design approach of Sondrel’s ‘Architecting the Future’ significantly de-risks the realisation of ultra-complex, leading-edge ASICs.

Ian Walsh of Sondrel’s VP ASIC Business Development said: “There is a window of opportunity opening up for Sondrel to become a leading supplier of the ultracomplex chips that the industry needs for its future products. The SHD Group, with their extensive connections, can open the doors to enable Sondrel to be the supplier of choice for the innovative chips that are the industry’s lifeblood.”

Read more – Reading’s Sondrel signs three year EDA license extension with Siemens

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