Performit Live launches motion capture app

Published by

Tom Kilkelly

Credit: Performit Live

Fareham Innovation Centre-based start-up Performit Live has launched its new-to-market app which connects animators with performers wearing a motion capture system.

The app, which shares its name with the start-up, is the first tech platform of its kind in the UK.

Within the first four weeks of launch the project has received orders from all over the globe, including customers in Peru and Seattle.

This new app allows directors of animated features to advise and direct performers through remote real-time rehearsal. Performers can then perform whatever action a feature requires and send the capture footage to animators via a file transfer.

Chief Executive and Co-Founder, Jon Dalzell, said: “It’s the convenience of Uber meeting Zoom, with Performit Live as the creation in the middle.

“There is nothing like it in the UK and our revenues are derived from animators who book the skilled performers via our booking app, and from a revenue share with the professional performers who we source work for from animators and animation studios.

“What is so incredible about this app is that the performers - from dancers across all genres, from ballet to rap, to martial artists, actors and sporting stars - can execute their directed moves in the comfort of their own home, outdoor space or workplace.''

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Performit Live spun out of another venture Jon ran at Fareham Innovation Centre, which is home to 50 technology-led companies.

Operated by Oxford Innovation Space on behalf of Fareham Borough Council, the centre has 55 serviced offices, 20 workshops, a range of conference facilities and meeting rooms and in-house business support for occupiers.

Stephen Brownlie, Centre Director, Fareham Innovation Centre, said: “Traditionally there have been two ways of capturing motion for videos and graphics – a generic motion capture library and a location-based shoot.

“Through its innovative app, Performit Live is providing a global-reach third solution, with affordability, organisational efficiency and international accessibility at its core.”

Tom Kilkelly

Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022. During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan). His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.