Maidenhead's CUBE Studio teams up with Final Pixel for launch of virtual production package

By Giles Gwinnett

18 October 2023

Share

Picture contributed

Maidenhead-based virtual production firm CUBE Studio said it had teamed up with Final Pixel for the launch of Content Factory - a package, which they say, enables brands to deliver Hollywood quality storytelling without the blockbuster spend.

Hosted at CUBE Studio’s 7,500 sq ft, state-of-the-art studio, it provides access to a library of immersive and photoreal virtual environments, skilled crew, camera, lighting and props, allowing users to create multiple campaigns in a day.

Focused on digital, influencer and product advertising, Final Pixel's 'Content Factory' bridges the gap between ad-level budgets and one-day virtual production shoots.

"We’ve always been passionate about empowering content creators to push creative boundaries through access to the very latest technical and visual innovations, and the launch of Content Factory will make virtual production more accessible than ever before," said James Hakesley, CEO and executive producer at CUBE Studio.

"We’re proud to be partnering with Final Pixel, as the very first destination to offer the Content Factory package which, we believe, will be a catalyst for growth for virtual production across the UK."

Hanah Draper, the global head of production at Final Pixel, added "Content Factory means you can stop time, control the weather, the season, the country and reach creative ambitions - but without breaking the bank.

"We’ve unearthed a way of democratising virtual production and simplified it into a nice, digestible package."

CUBE Studio, just off the M4, and 15 minutes from Heathrow with Underground access to London, provides a full-service solution for advertising agencies, production houses, enterprise businesses, film and TV.

It boasts the latest LED technology, game engines, camera-tracking and graphic servers.

Final Pixel is an award-winning global creative virtual production and innovation works with expertise in producing, world-building technology development and education.

Visit Hampshire Biz News for bright, upbeat and positive business news from the county

By Giles Gwinnett

Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.