Banbury tech accessory firm Juice retains market leading position

Published by

Stephen Emerson

Mobile phone accessory company, Juice, has retained its market leading position for a second year in a row.

One in every three power banks purchased in the UK in 2021 was produced by the Banbury-based manufacturer, juice®, who have also outsold Apple and Belkin in charging cable units. Therefore juice® have been named market leader for power banks and lightening mains chargers.

The January 2022 'market update' was completed by consumer research provider, Growth from Knowledge (GfK)

Their report found that juice® boasts over 32% of the market share for power banks and lightning mains chargers.

General Manager, Stephanie Cotterill, said of the latest sales figures: “As a business, we feel honoured to be up there with some of the major players in the industry, but to hold our market leading position for the second year in a row proves we are going above and beyond to keep our customers coming back for more.

“We believe our ongoing success is largely due to our consumer-centric packaging and messaging.”

In July 2020, juice® became the first mobile phone accessories manufacturer in the UK to remove all single-use plastic from its packaging.

Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset. Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users. He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.