Huboo partners with international platform Mirakl to bring seamless fulfilment to e-commerce sellers

By Nicky Godding

11 October 2022

Share

The Business Magazine article image for: Huboo partners with international platform Mirakl to bring seamless fulfilment to e-commerce sellers

Fast growing Bristol-based eCommerce fulfilment provider Huboo has partnered with the international company Mirakl, the industry's first and most advanced enterprise marketplace SaaS platform.

Mirakl powers the marketplaces of 300+ businesses including some of the most renowned brands in retail including B&Q, Debenhams, and Superdrug. The partnership sees Huboo become one of Mirakl’s trusted fulfilment partners in Europe, and the only one situated in the UK.

Thanks to a new connector between the two solutions, Huboo’s existing 1,000+ customers (including marketplace sellers) can connect to the hundreds of marketplaces powered by Mirakl.

Sellers that are already part of Mirakl Connect, Mirakl’s centralised operations hub that enables marketplace sellers to build their multi-marketplace business, will now be able to access Huboo’s European fulfilment network to fulfil their orders from any Mirakl-powered marketplace, as well as their other sales channels. This will simplify the seller’s eCommerce operation and enable them to provide an improved experience for the end shopper, with optimised delivery of products facilitated by Huboo.

Mark Elward, chief commercial officer at Huboo, said: “This partnership is another stride forward in Huboo’s extensive growth plan and brings a fully integrated solution to merchants looking to expand their sales channels, without having to navigate the usual complex or costly development work this can bring.

“In the past 12 months we’ve launched in Spain, Germany and the Netherlands, with plans to expand into more European markets in the next year, offering eCommerce customers an integrated pan-European service for the picking, packing and posting of their products. Now they can enjoy the benefit of accessing Mirakl’s 300+ marketplaces through Mirakl Connect to rocket their growth even further, while at the same time keeping all the fulfilment centrally within Huboo."

Jean-Gabriel de Mourgues, Executive Vice President Connect & Growth Solutions, Mirakl, said: “We are excited to bring Huboo’s innovative fulfilment solution to the sellers in our Mirakl Connect ecosystem so that they are enabled to provide an optimal delivery service for products purchased on Mirakl-powered Marketplaces, and in turn support a better overall customer experience for the end consumer.”

Huboo offers bespoke tech-driven operational solutions, with a pan-European logistics network led by highly skilled and customer-focused warehouse teams, for fast-growing eCommerce companies. Its software integrates with all major sales channels allowing companies to manage their entire inventory from a single tool, giving them access to a smarter, more productive and people-managed warehouse. Within it, Huboo houses its teams in self-contained hubs that flex in size to serve different businesses’ needs, that replicate the inputs, processes and outputs that occur in traditional, larger warehouses, but in a much more controlled space.

This latest partnership announcement comes off the back of an extraordinary period of growth for Huboo. The company has grown from two employees, 60 customers and one warehouse in Bristol to more than 800 employees, over 1,000 customers and eight warehouses across the UK and Europe.

Huboo's fulfilment solution also offers additional warehousing and logistics services for eCommerce businesses, from transaction management, stock and quality control, to order tracking and billing information. This allows businesses to directly receive and process orders from retailers in real time and manage and update inventory automatically, making Huboo an ideal choice for businesses of all sizes that want to free themselves from logistical burdens to focus on customer service and sales efforts.

https://www.businessinnovationmag.co.uk/bristols-huboo-raises-60-million-and-becomes-the-leading-e-commerce-fulfilment-provider-in-europe/

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.