Guildford’s Futura Medical extends collaboration with Cooper Consumer Health

Published by

Daniel Face

Guildford pharmaceutical firm Futura Medical has extended its exclusive licensing agreement with Cooper Consumer Health up to January 2029.

Futura Medical, which develops sexual health products, will retain rights to commercialise Cooper’s topical, gel-based erectile dysfunction treatment Eroxon throughout the UK and Europe.

The product has become the first pan-European topical treatment for ED available without prescription.

Initial launches in the UK and Belgium last March will be followed by further expansion into Italy, Spain, France and Germany this year.

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James Barder, CEO of Futura Medical said: “The award-winning launch of Eroxon was a key milestone in our partnership with Cooper and the success of our collaboration makes this extension an easy decision for both parties.

“We’re committed to providing treatment to those suffering from ED and as such we continue the commercial rollout of Eroxon across the world.”

This latest extension builds upon the initial five-year agreement signed in May 2022. Futura will continue to supply Eroxon through its third-party contract manufacturers.

Bart Meermans, president of Cooper Consumer Health, added: “Cooper’s ambition is to become a leading European consumer healthcare platform.

“Eroxon is an exciting new innovation for the erectile dysfunction market and we look forward to working closely with Futura with the continuing launches of Eroxon across our markets.”

Daniel Face

Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL. Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience. Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.