Guildford's Eagle Eye launches AI designed for retail

By Nicky Godding

12 January 2024

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Eagle Eye, the SaaS (software as a service) business that develops loyalty, personalised promotions and omnichannel marketing for retail, travel and hospitality brands, will launch EagleAI at the National Retail Federation's annual event in New York this weekend. The NRF is the world's largest retail trade organisation.

EagleAI is a modular, data science solution powered by AI built specifically for the grocery and retail sectors.

EagleAI promises to help retailers and grocers across the globe better meet their customers' individual wants and needs, optimise promotional spending and increase ROI.

The system automates the process of connecting and structuring customer data across touchpoints and uses machine learning and AI to create uniquely personalised offers for customers rather than curating the 'best fit' set of offers based on a finite number available.

Tim Mason, CEO of Eagle Eye, said: "We believe that personalisation is the retail version of the Golden Rule - treating people as they would like to be treated - and with EagleAI, retailers can put this into practice in a real, scalable, efficient way.

"We were delighted to announce our first customer for EagleAI earlier this week, Pattison Food Group in Canada, and look forward to demonstrating the power of the offering to retailers from around the world this weekend at NRF."

Eagle Eye developed EagleAI after acquiring Untie Nots, a Paris-based SaaS company with extensive and proven AI capabilities, in early 2023. Leveraging the expertise of the Untie Nots team and the power of the Eagle Eye AIR platform, EagleAI is a standalone solution under the umbrella of the Eagle Eye Group.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.