Guildford’s Eagle Eye to deploy new AI platform for Canadian retail giant

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Daniel Face

Guildford SaaS firm Eagle Eye has been approached by Western Canada’s largest grocery retailer to help them deploy personalised, real-time marketing at scale.

The Surrey business recently inked a five-year contract with Pattison Food Group (PFG), which plans to make use of Eagle Eye’s newly developed artificial intelligence research platform, EagleAI, in its retail loyalty programme.

EagleAI will enable PFG to generate and autonomously target personalised offers for its 3.5 million members under 11 different retail banners.

Tim Mason, CEO of Eagle Eye, said: “We’re delighted to be working with PFG to support the transformation of its highly successful digital loyalty programme.

“We continue to strengthen our presence in North America, a rapidly growing digital promotions market.

“And with the addition of EagleAI to our best-in-class enterprise grade AIR platform, we have a supercharged offering to take to this significant market.”

Daniel Face

Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL. Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience. Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.