Gloucestershire Growth Hub guides podcasting platform Limor to 250k downloads in six months

Limor, an interactive podcasting platform founded by former Gloucester Rugby player Shane Monahan, has hit 250,000 downloads in six months with the ongoing support of the Gloucestershire Growth Hub.

The platform enables businesses and content creators to produce and edit podcasts on the go. Shane, who studied Product Design in Dublin before his rugby career, is aiming to address barriers associated with podcasting and the perceived need for expensive equipment.

The platform is set to be ahead of the curve, considering 72 per cent of publishers are planning to focus on podcast and digital audio this year.

Shane first contacted The Growth Hub last year, a service which has supported many successful businesses in the region. Following an introduction from Growth Hub Business Guide, Andy Kime, Limor has since forged a relationship with the University of Gloucester to explore the benefits of audio learning — whilst also being exposed to funding opportunities and other vital business knowledge.

Alongside its general consumer offering, Limor has recently launched a new business focused ‘Limor Enterprise’ offering, a content management system (CMS) used to manage the creation, distribution, and modification of digital audio content and podcasts.

This allows businesses and their staff to work as a team to share their voice and podcast content instantly to build real, human connections with clients and drive sales — a project which also received ongoing support from The Growth Hub.

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Shane said: “There is no doubt that people are consuming audio like never before, with 465 million podcast listeners worldwide and 12 million adults in the UK listening to podcasts weekly. When I first started Limor, most people did not even know what a podcast was, I wanted to help change that and to make podcasting accessible to everyone by making the process easy and interactive.

“Typically, podcasts are rehearsed, heavily edited and require specialist equipment, however, with Limor, you can record audio content on the go and share directly from your smartphone. This offers an authentic, barrier-free approach to capturing audio content, which as we know, yields an average attention span of around 20-30 minutes, compared to social media at 3 seconds.”

“I must also highlight that currently we are in the era of social media yet podcasts are not social — they are like radio in the sense that they are not interactive. Limor changes this by providing an innovative voice comments functionality.”

Andy Kime, Business Guide at The Growth Hub, added: “When we first met Shane, his passion for Limor and what it stood for was truly admirable. There is no denying that audio consumption is a growing market in all corners of society.

“As we’ve already seen, when we put him in contact with the university, there was instant demand and hopefully the use of Limor will soon become commonplace within educational environments. Gloucestershire is home to some outstanding businesses and to see the achievements of people like Shane really reminds us why we do what we do at The Growth Hub.”

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