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The Business Magazine May 2024
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Four new advisers join SETsquared Bristol

The Business Magazine article image for: Four new advisers join SETsquared Bristol
Caroline Clark, Ed Daniels, Jess Samarez, Mike Paton
18 September 2023
Caroline Clark, Ed Daniels, Jess Samarez, Mike Paton

The University of Bristol’s tech incubator, SETsquared Bristol, has strengthened its adviser team with the appointment of four new experts in their fields.

The advisers join an existing community of 15 advisers in residence who are a key aspect of the incubator’s programme, providing pro-bono advice to its 80 member companies.

Advisers offer weekly support through 1:1 sessions across key specialist areas including legal, finance, investment, IP and product development.

Read more: Bristol-based Solesense, the startup revolutionising stroke rehabilitation, wins Setsquared's Tech-Xpo 2023

The new advisers are Caroline Clark (COO in residence), Ed Daniels (AI in residence), Jess Saumarez (marketer in residence) and Mike Paton (COO in residence).

Caroline is an experienced COO and social entrepreneur who brings together technical expertise and a passion for people and culture.

She co-founded and served as COO at KETS Quantum Security before transitioning to social entrepreneurship with her current company Zebera, an organisation dedicated to empowering and inspiring young people through design and innovation.

Ed has worked as an AI consultant for multiple companies, bringing his passion for innovation and expertise to help identify new AI-powered business opportunities and ways to interact with data.

He is both a graduate and funding recipient from the University of Bristol.

Jess is a Certified Digital Marketing Leader with many years' experience of building businesses from the ground up through to acquisition.

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She has grown and exited two of her own tech businesses and disrupted industries thought to be mundane and boring.

Mike is an experienced COO and current Director of Engine Shed, Bristol’s innovation hub.

He has a wealth of operations and leadership experience across industry, higher education and innovation ecosystem development.


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Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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