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Digital sales firm Exela extends offices as client list grows

30 January 2023
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Cheltenham-based digital sales company Exela is expanding its training facility for in-house purposes and to open up the opportunity for the facility to be hired out by other companies.

The Exela team of five, based at Cheltenham Film Studios in Hatherley Lane, Cheltenham, run training courses in sales and digital marketing too.

David Holland, CEO, said: “Our software offers a streamlining process which is advantageous for small businesses because they absolutely need to use the technology that’s available to their competitors.

"Traditionally big businesses tend to get more leverage from such technology, yet our software offers a massive opportunity for small businesses in generating interest in what they do and saving time.”

Exela counts among its clients local business owners, financial service providers, health and wellbeing businesses, all of whom have achieved growth through use of cyber and digital technology.

The sales strategy expert, who set up Exela 20 years ago, said: “It’s important to get familiar with and grasp what this technology and our software can offer. For young people, cyber and digital technology is a rapidly developing skill set that the future generation of Cheltenham can take advantage of over the next few years. It is incredibly important and exciting for region.”

Exela is based in the heart of Cheltenham’s Golden Valley development, home to Cyber Central UK. The company is now running at least four workshops every six weeks.

Training courses cover subjects such as automation for small businesses, content creation and communication and sales skills using digital tools, as well as how to use automation effectively for both digital marketing, training and sales strategy.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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