Banbury-based Juice sales surpass Apple in mobile phone accessories sales

By Nicky Godding

24 February 2022

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Banbury based mobile phone accessories manufacturer Juice has retained its position as market leader in the UK for the second year running, showing some of the biggest names in the industry that they are a force to be reckoned with.

The latest data from consumer analytics provider, Growth from Knowledge (GfK), reveals that Juice is still the number one brand for all charging cables (lightning, type C and micro USB), selling four times more lightning cables than Belkin and even out-performing tech giant Apple.

The January 2022 ‘Market Update’ by GfK also concludes that one in every three Power Banks bought in the UK are manufactured by juice®, with the forward-thinking company boasting over 32% of the market share for this product type. Similarly, when it comes to Lightning mains chargers, juice® currently holds the number one spot over any other brand in the UK.

General Manager of juiceStephanie Cotterill, said: “We feel honoured to be up there with some of the major players in the industry, but to hold on to our market leading position for the second year in a row proves that we are going above and beyond to keep our customers coming back for more.

“We believe our ongoing success is largely due to our consumer-centric packaging and messaging, including the steps we have taken (and are continuing to take) to help protect our planet. We fully understand that we cannot single-handedly create a waste-free world, but we are adamant that if everyone starts by making the smallest of changes, eventually we can make a big difference.”

In July 2020, Juice became the first mobile phone accessories manufacturer in the UK to remove all single-use plastic from its packaging, vowing to switch to 100 per cent recycled materials that can be fully recycled again across every product line.

Juice saw a 12.5 per cent increase in overall sales just two months later (September 2020) and subsequently saw its market share double between December 2019 and December 2020.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.