The HUGO BOSS store at Westquay marks the latest in Hammerson’s portfolio, with existing stores at centres including Cabot Circus, Bristol, Dundrum, Dublin and Bullring, Birmingham.
Hammerson said the signing of HUGO BOSS is a key milestone in the repositioning of the tenant mix on level two of Westquay, which now boasts a premium retail line-up.
The 2,116 sq ft store will join other recent additions including luxury jeweller, Laing Edinburgh and international footwear retailer, Russell & Bromley, both of which have chosen Westquay for their only stores in the city.
The centre has completed a major enhancement over the past 12 months, with a variety of brands opening. The addition of Westquay South, the dining and leisure extension, has boosted the appeal of the centre, with footfall up 12% year-on-year, ensuring that Westquay is well positioned to attract prime retailers looking to gain a foothold on the South Coast.
Iain Mitchell, UK commercial director at Hammerson, said: “Securing HUGO BOSS for Westquay is a fantastic result, and signals that demand from premium brands for prime retail space remains strong. We have been focused on implementing a proactive asset management strategy to attract more aspirational, high-end retailers to this part of the centre to better serve customer demand, and I am delighted to see the success of that strategy.”
Source: CoStar
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