Flexible workspace provider BizSpace, which operates business centres and industrial units throughout the south, has unveiled its new corporate branding, designed to appeal to and inspire its core market of start-ups and microbusinesses.
The new branding, which features bold colours and simple styling, is embodied throughout all elements of the company – from its signage and advertising to its interior décor and customer offering. The brand is currently being rolled out through all BizSpace’s 12 sites in the south.
The brand has been created after five years of internal development of the company’s values and vision, focusing on the celebration of its customers – a process which all staff have been involved with. BizSpace’s ethos is to act as a ‘silent partner’ to its customers, offering support and guidance when needed and allowing companies the facilities and structure to be able to grow and develop.
Marketing director Emma Long explained: “This has very much been a team effort between the BizSpace board, all our staff and our branding agency The Hub.
“We found that our previous branding, although still correct in that we offer affordable, flexible business space, didn’t completely capture the full story behind BizSpace and our customer journeys. The new brand really showcases the BizSpace ethos and values of professionalism, honesty, teamwork, passion and fun to the world and will show people we want to celebrate our customers, not us.”
Tim Dobbs, senior strategist from The Hub, added: “This has been an exciting and challenging project to work on with BizSpace. It was clear from the start that this was a passionate and forward-thinking company; we're now establishing a brand that truly reflects the organisation's vital role, its service ethos, and its committed, diverse and inspiring culture.
“The whole BizSpace team has been fantastic: embracing this new approach with enthusiasm, welcoming us into the business at every turn, and working to ensure every aspect of the new branding is embodied throughout their work.”
Housebuilding is an essential part of any well-rounded property sector, and the Thames Valley is…
Siemens Healthineers has announced a new facility in North Oxfordshire that will design and manufacture…
Law firm Howes Percival has appointed commercial law and technology specialist Max Windich to its…
A University of Bristol spinout company that is developing cutting edge technology which uses acoustic…
During the Covid pandemic in 2020, doctors on the intensive care unit at Gloucester Royal…
Mr Rolls had Mr Royce, Steve Jobs had Steve Wozniak – even Elton John had…