Oxford: South Korean company G-Smatt opens European headquarters

Following success in the Far East for its architectural and events media display solutions, G-Smatt has established its European HQ in Oxford. The company, led by Dr Orhan Ertughrul, is bringing the benefits of its smart-glass solution to architectural/city planning audiences and the events industry.

Dr Ertughrul, executive vice-president Europe, said: "G-Smatt’s digital glass façade has had an amazing response in South Korea and we're excited about the opportunities for both architectural and event solutions in the UK and wider European market. Oxford is a vibrant area for business and with its excellent transport connections, it is the ideal location.”

The company’s newly-refurbished offices at King Charles House, Park End Street, contain two walls of the media active glass, and were opened this week by Ho Joon, G-Smatt's chief executive and councillor Fooks, lord mayor of Oxford, who said: “We are very pleased to welcome G-Smatt to Oxford and delighted that they have chosen our city for their European headquarters. Oxford is keen to embrace the benefits of being a ‘smart’ city and we look forward to opportunities to work with G-Smatt as our plans progress.”

The 100-plus guests were also asked to leave their business cards in a bowl for one of two local charities and as a result, G-Smatt Europe is donating £240 to the Sobell House Hospice and £200 to the Oxford Children’s Hospital.

Orhan is joined by Niraj Kapur, sales director, and a team of experienced and skilled design and architectural personnel in Oxford.