Cheltenham prop tech business sharpens up house valuations

Next generation property software company Loop Software, has added the HM Land Registry UK House Price Index, the recognised National Statistic on house prices, to its new CRM platform.

Cheltenham-based Loop is next-generation property software designed and built by technologists and former estate agents who have felt the pain and frustrations of property market fluctuations. They understand that guide price and marketing recommendations best come from verified sold data, localised market data and comparable evidence.

Bringing HM Land Registry’s House Price Index into the platform, means estate agents now have instant access to the Index alongside Price Paid Data which results in a steer on valuation and enables them to offer better advice and deliver an exceptional service to their clients in a challenging market.

Claire Owen, Loop co-founder, said: “As a former buying consultant with Knight Frank, my purpose was to understand each property and market in as much detail as possible and advise my clients accordingly. This is done by researching the available data which is time consuming and often tricky to find. Our mission has always been to unlock this property information and provide it in the most easy-to-use format for estate agents with the aim of creating transparency throughout the residential sector.”

Loop continues to enhance its platform with web services, third party integrations and additional property information adding to the existing prospecting technology and fully integrated CRM. “We are delighted to be working with, and supported by, the HM Land Registry team through the Geovation Hub as we continue to innovate with Residential Property data. By embedding the House Price Index data into the Loop platform, we now provide further unique insight to our clients to help them source, secure and sell more property.” added Oliver Gleave, Loop cofounder.

Andrew Trigg, Chief Geospatial & Data Officer, HM Land Registry added: “Through Geovation, we’ve been fortunate enough to work with some of the most exciting PropTechs around, pushing the boundaries of data use to improve processes from mortgage brokerage, to valuations, and so much more. For Loop, one such PropTech, to include data from our UK House Price Index on its platform, gives its users access to information trusted by the likes of the Bank of England, and businesses across the country as the most accurate representation of the UK housing market.”