Battle for key Kidderminster industrial site won by Redditch developer

Published by

Nicky Godding

Commercial property agents John Truslove have helped a Redditch developer to win a hotly-contested bidding war to acquire a 1.18 acre Kidderminster development site.

Redditch-based EDR Developments has purchased the site on Parker Place for £455,000 and will be applying for planning consent for a factory/warehouse of circa 20,000 sq ft.

Parker Place is located within an established industrial estate to the south of Kidderminster, just off the main A451 which runs between Kidderminster and Stourport-on-Severn. The recently-opened link road through the nearby Silverwoods site now links the A451 to the A449 Worcester Road, avoiding town centre congestion.

Ben Truslove, joint managing director of John Truslove, said: “Interest in this site was strong from the outset and so there was considerable competition to secure it. By being proactive and on the case on behalf of our client, we are successful in securing it.”

Darren Ellis, managing director of EDR Developments, said: “In these difficult times, it is crucial to have someone with a good reputation and their ear to the ground on your side. John Truslove’s knowledge of acquisition opportunities in Worcestershire and the wider West Midlands is second to none, and it was reassuring to have Ben Truslove in our corner.”

The site is already cleared for construction on the granting of planning permission, and John Truslove will be marketing both freehold and leasehold options on the completed unit which is scheduled for delivery mid-2021.

EDR Developments were represented by Andrew Jones of law firm Wright Hassall, and the seller was advised by Jim Roberts of Paarl Property, with legal advice from Trudie Nicholas of solicitors TA Matthews.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.