Automotive firm APD celebrates business transformation with ‘high-tech’ new offices in Swindon

Swindon-based automotive business management services firm APD has moved to new premises to provide a ‘high-tech’ environment for staff and clients, whilst also providing a base for its new education and training academy.

APD has been investing in a new generation of its performance management systems for the automotive sector.

Established in 2006, APD was acquired by Ed White in 2018, taking the business from technical specialist to pioneer of world-class business management solutions for OEMs across national and international markets through the introduction of new performance products and services.

Part of the journey involved restructuring the business and strategic new hires, including Mat Hutchin as commercial director, Clive Sury as project manager and Rebecca Barker as programme manager, to lead the business forward.

John Waring, CEO at APD, explained: “APD is reaching some significant milestones this year, providing an opportunity to reflect on this four-year journey.

"Our proactive approach to deploying new technologies and continued commitment to product development and customer experience has set us apart within the automotive industry.”

APD has an impressive track record of introducing new technology and a sophisticated portfolio of software solutions.

The firm aims to close the gap between OEMs and dealerships by helping them interpret data and providing them with detailed performance insight.

The company recently launched its state-of-the-art budgeting and forecasting software, ProfitPlanner+, specifically engineered to help dealerships' through integrated, automated and streamlined budgeting and forecasting processes.

John continued: “Technology, operational and performance data remain at the centre of what APD does. We are committed to continuous improvement and product development. ProfitPlanner+ is a perfect example of how we can improve a business with measurable outcomes.”

The new office in Swindon facilitates the launch of its new education and training service, the APD Education and Training Academy, delivering a comprehensive range of virtual and physical learning environments specific to dealerships and OEMs operational staff

“The education and training service is key to our future business expansion. We’ve worked hard throughout this journey to ensure that we deliver on our end goal - to provide a 360-degree solution for our clients, mitigating risk and increasing profitability,” said John.