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Moorcrofts advises shareholders of Dynamic Planner on investment by FPE Capital LLP

27 July 2022
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Marlow-based law firm Moorcrofts has advised the shareholders of Reading-based Dynamic Planner on a significant capital investment by FPE Capital LLP, a leading software-focused private equity growth firm.

The investment backs the management team to accelerate the delivery of Dynamic Planner’s growth plans across the UK and Europe.

Moorcrofts’ corporate partner, William Pearce, led the transaction with support from Mohsin Shabbir and Adam Forder (corporate associate solicitors), Peter Vass(technology solicitor), Julia Ferguson (commercial property partner), Lindsey Abbott(employment associate solicitor) and Nouara Mokrane (corporate paralegal).

Established in 2003, Dynamic Planner has grown rapidly to become a leading provider of a risk-based financial planning system.

The SaaS platform serves almost 40 per cent of wealth advice firms and over 150 asset managers, profiling over £250 billion of assets.

Dynamic Planner is a well-renowned name in the industry and, as a result, it expects its annual recurring licence revenues to exceed £10m this year.

William Pearce said: “We have worked with Dynamic Planner for many years and are delighted to have been able to support them in this exciting transaction.”

Ben Goss, Dynamic Planner CEO, said: “The investment from FPE Capital LLP allows us to progress our industry for the better and take Dynamic Planner to the next level in the UK and internationally.

"It is the culmination of an intensive process to find the right institutional investor partner for our business, and we thank Will and the Moorcrofts team for their assistance and professional support throughout.”

FPE Capital LLP was advised by Stephenson Harwood LLP.

Deloitte LLP provided corporate finance advice to the shareholders.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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