Lloyds Bank strengthens South West team with regional director appointment

Lloyds Bank has added to its senior team in the South West with the appointment of a new regional director, Amanda Dorel.

Amanda, who grew up in Wiltshire, brings with her more than three decades of banking and commercial finance experience. She will work to further enhance the Bank’s support for its portfolio of small and medium-sized businesses across the region.

Since joining Lloyds Bank in 1987, Amanda has held senior leadership positions both in the regions and nationally. She joins the South West team from the Midlands where she has been regional director since 2018.

Amanda will succeed David Beaumont, who has led the team in the South West for four years, ahead of his retirement from the Bank later this year.

This new senior appointment means local businesses will benefit from the guidance and expertise of a growing team of relationship managers and directors in the South West, with responsibility for more than 18,000 customers with annual turnovers of up £100million.

Commenting on her appointment Amanda Dorel regional director for the South West, said: “Having been raised in Wiltshire and starting out my career supporting SME clients throughout the county, my appointment in the South West feels like a real homecoming for me.

“As the region’s businesses look to accelerate their post-pandemic growth plans, they need practical and tailored support, so it’s an exciting time to be leading the SME and mid-corporate team.

"What’s more, with sustainability high on the agenda, I’ll be working to ensure firms have the support they need to transition to net-zero emissions.

“Lloyds Bank has a long history of helping ambitious businesses across the region achieve their commercial ambitions and we remain by their side in 2022 and beyond.”