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British Business Bank appoints new senior manager in West Midlands

29 July 2022
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The British Business Bank has appointed Tracy Sherratt to its UK Network team, as senior manager for the West Midlands.

Tracy will represent the British Business Bank in the region, working with funding delivery partners, business development agencies and other organisations across the small business finance landscape to improve access to financial support. 

Tracy has worked in the financial services sector supporting smaller businesses for 13 years, including ten years with Barclays Bank and most recently held the position of Business Development Manager at BCRS Business Loans.

As part of the Bank’s UK Network team, Tracy’s remit also includes working to help smaller businesses understand the finance they need whatever the stage of their development.

Tracy  said: “As many companies continue to face challenges in the current climate, access to finance is fundamental for supporting smaller businesses in the region and enabling them to reach their full potential. 

“I’m looking forward to continuing to work closely with the region’s smaller business community to help them access the finance they need and in turn reduce some of the imbalances that exist in access to finance across the UK.”

Dr Sophie Dale-Black, UK Network Director, Midlands at the British Business Bank, said: "Tracy is a great addition to the UK Network team, bringing a wealth of knowledge and first-hand experience of the West Midlands business landscape. She will help drive the Bank’s operations in the West Midlands and will be a key representative of the Bank on the ground. 

“There is an excellent potential for growth and further development among smaller businesses within our region. We look forward to working with Tracy to assist entrepreneurs and founders to realise their ambitions through improved access to finance.”


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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