Apprenticeship is the way forward for Worcester digital marketing exec

Published by

Nicky Godding

A Worcester digital and creative communications agency is celebrating one year with their first ever apprentice, during National Apprenticeship Week.

Conteur, which has had a base in the city for over ten years, welcomed Eleanor Inge, 22, to their team as Digital Marketing Apprentice last February.

Eleanor is now approaching completion of her Level 3 Digital Marketing Apprenticeship at The Heart of Worcestershire College, a formal learning scheme that provides an alternative route into the creative industries.

Eleanor has worked with members of the Conteur team on various areas of the business, including creating, designing and implementing digital marketing strategies for clients across Conteur’s specialist sectors of Health and Social Care, Technology, Property and Hospitality.

Conteur have built a reputation in a handful of key sectors and provide an integrated offering of PR, digital marketing, video production, SEO and graphic design.

Eleanor said: “I saw doing an apprenticeship as the opportunity to start a new career for myself. For those who either want to get straight into working life, or have taken a different journey in education like myself, it’s a great opportunity for learning and growing your skill set, while obtaining industry experience. Flexible hours at Conteur and the ability to work from home was another huge draw for me as a mother of a young child.”

She continued: “Digital marketing is a fantastic blend of both logical and creative thinking, and combined with the 35 hours a month of independent learning, I have not only worked on areas that I use daily as a marketer but also stepped outside that and learnt skills such as web design and coding, which I will definitely be incorporating into my work life in the future”.

David Huckerby, Conteur’s managing director, added: “In the 12 months that Eleanor has been with us, the Conteur team has continued to grow and develop. As we’ve headed back into the office following a period of homeworking, we have put a high emphasis on company culture and it has been brilliant to see people getting to know each other and roles develop for the good of our clients’ projects and campaigns.

“The apprenticeship process has been a largely positive one and we look forward to celebrating with Eleanor as she completes her qualification following a year of hard work in some challenging circumstances!”

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.