Oxford’s Owen Mumford acquires Danish brand Empelvic

Published by

Daniel Face

Image: Empelvic

Owen Mumford, an Oxford-based manufacturer of medical devices, has acquired pelvic floor cushion brand Empelvic.

With more people becoming hesitant at seeing a doctor for intimate health conditions, Empelvic offers an accessible and user-friendly product to support home treatment.

Launched in Denmark by midwife Gry Senderovitz and entrepreneur Michael Severinse, Empelvic is a non-invasive device which is ergonomically designed to connect with the pelvic floor, with individual shapes for men and women.

It can be used to treat a hypertonic pelvic floor, as well as conditions like stress incontinence, vaginismus and erectile dysfunction.

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Empelvic will join Owen Mumford’s existing pelvic and sexual health portfolio alongside its Amielle Comfort and Care vaginal dilators and the Rapport vacuum therapy device.

Adam Mumford, director of medical devices at Owen Mumford, said: “The acquisition of Empelvic reinforces our commitment to comprehensive health solutions for intimate conditions.

“By combining Owen Mumford’s global expertise with Empelvic’s innovative product, we aim to provide enhanced support and choices for individuals seeking pelvic health solutions.”

For Empelvic, the deal will enable the brand’s expansion across Scandinavia.

Co-founder Gry Senderovitz added: “As a company with roots in Denmark, this strategic move allows us to leverage Owen Mumford’s extensive reach and resources, ultimately enhancing our ability to serve individuals seeking pelvic health solutions in Scandinavia and beyond.

“We look forward to the positive impact this acquisition will have on the lives of many as we continue our mission to make a meaningful difference in pelvic health and wellbeing.”

Daniel Face

Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL. Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience. Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.