Living Things prebiotics drink launches in UK

Published by

Tom Kilkelly

Credit: Living Things

Living Things, a fizzy drinks company based in Gloucestershire, is launching its range of low sugar sparkling drinks in the UK.

The company says that this new range of drinks will revolutionize the industry through the inclusion of probiotics in each can, with each drink set to deliver over 2 billion gut-positive live cultures to its consumer.

An early 2024 national roll-out is set to be announced soon. The brand is focused on its ecological impact in equal parts to its dedication to healthy lifestyles, the fizzy drinks line is carbon negative and packed in fully recyclable cans.

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The initial release features three flavours: Raspberry & Pomegranate, Peach & Blood Orange and Lemon & Ginger. These all-natural beverages contain no added sugar, boasting less than 1.7g of naturally occurring sugar and just 13kcal per 100ml, as well as being completely free from any sweeteners.

Living Things hopes to offer a solution for consumers that exceeds expectations in taste and health benefits; whilst offering retailers the chance to capitalise on demand.

Ben Vear, CEO and Co-Founder of Living Things, said the following about the launch: “Tasting good and doing good don’t have to be in conflict.

''More than ever the consumer isn’t looking for another sugar-filled soft drink but for solutions that don’t just taste great but also pack health benefits and environmental credentials. With Living Things we’re creating a new class of soft-drink that finally does all three.

''Low in sugar, free from sweeteners and packed with fibre and belly-loving benefits, we’ve taken many months to develop Living Things into what we believe can be a category defining product, brand and aesthetic.

''So we’re incredibly excited to finally be sharing it with consumers and investors. We’re also absolutely delighted with the investment interest we have received so far. We hope to attract a long list of stockists and have a major win to announce in Q1 2024, so watch this space!”

Tom Kilkelly

Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022. During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan). His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.